If a domestic market has achieved market saturation, and everyone who wants a product or service has bought the product or service, the next step is move into the global market. In other words, if production increases while all other costs remain the same, the company can grow through lower cost per unit. To see continued growth and remain competitive, most companies must employ economies of scale. Global markets are also changing and expanding as multinational companies play an increasingly important role in the world economy. Such diversity is driving major changes in consumer trends as well. Massive relocation means that much of the workforce and small business ownership in any given nation is becoming increasingly diverse. Whether it be economic opportunity, political strife, changing climate, or war, people are migrating in record number. Never before have so many people on this planet been on the move. On the domestic front, there is an increasing demographic diversity within the workplace. Principles fundamental to intercultural communication can be used to navigate both the domestic and global economies. Insights from studies in intercultural communication can help business professionals understand how cultural differences can be used as assets in the ever-changing corporate world. To remain competitive in this rapidly changing world, most businesses will need to enter the global marketplace because information, technology, investors, and customers are no longer restricted by national borders or cultural boundaries. World economies and cultures are becoming more complex and interconnected as never before.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |